Understanding How Advertising Works - Anton Schwartz - C0410

Anton Schwartz is a Jazz musician and son of the late Tony Schwartz who was a pioneer of the communications revolution of the 20th Century. He is the editor of the second edition of seminal book on media: The Responsive Chord: How Media Manipulates You: What You Buy, Who You Vote for, and How You Think (Mango Publication 1973-2017)

Tags: Anton Schwartz, Tony Schwartz, media, communications, hard sell, soft sell, advertising, marketing, John Jay College of Criminal Justice, jingles, indoor media, outdoor media, Folkways Records, Media, History, Social Change, Politics